Are you creating an experience for your customer?

Q for you:

When’s the last time you thought about the experience of your brand? 

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In other words, how your customers FEEL when they interact with your business.

You can have the most amazing logo, beautiful brand colors and all the Canva templates in the world... But if your brand doesn’t provide a memorable experience, your ideal client could very quickly move right along to a brand that does. 

We love brands that make us FEEL something. Brands that go out of their way to make us feel seen, cared for, empowered, encouraged, and “wowed”.

Take Peloton, for example, a brand that many have fallen in l-o-v-e with last year (including myself). 

As a business, Peloton sells at-home exercise equipment. But as a brand, Peloton has created a brand experience that is SO empowering, uplifting, and encouraging that it completely sets them apart from their competition. They have a brand that you can FEEL.

Every time I interact with their brand, whether I’m just throwing on my Peloton hat to hide my bedhead or jumping on our treadmill for a quick workout, it’s almost like magic. I stand a bit taller, get a boost of confidence, and feel a little extra pep in my step.

But it’s not magic, friend. Not at all. 

Like all the brands that you love most, Peloton has carefully crafted a unique brand experience. They have infused their brand’s message into every single thread of their business -- from their content to their products to their instructors -- and you can 1000% feel the difference!

And that feeling -- that connection -- is WAY more powerful than any logo, website, or carefully curated Instagram feed. 

(Not to mention, it makes Peloton a lottttt of zeroes!) 

So, next Q for you…

Is your brand providing a Peloton-level experience? 

How awesome would it be to make THAT kind of impact? To build a community that keeps your customer engaged and coming back for more, over and over again?

If you want to build a “feel the difference” kind of brand, you need a clear brand vision. You need to know your: 

  • Purpose and why

  • Brand story and message

  • Ideal audience and offerings

  • Skills and expertise

  • Unique X-factor 

  • Brand goals


These are the key pillars of a strong and successful BRAND. One that takes all the heart behind your brand and bakes it into every single aspect of your biz. 

It can take time to get clear on your vision and to craft a brand experience that truly wows your audience, but the outcome is worth every ounce of effort. Guaranteed. 


Cheers to building a brand that gives your dream client all the feels. 

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HERE’S A RECAP

Does your brand make people FEEL something? 

If you want your brand to make a bigger impact and a lot more income, you need to build a strong brand experience that gives your customers a reason to keep coming back for more. 

Ready to create a brand experience like none other? Check out the Legendary Brand Academy. 

Business TipsSasha KillBrand Marketing, brand experience, Brand Discovery, Build your brand, digital marketing, Brand Strategy, business strategy, business tips, business confidence, Peloton Branding