The Win Without Pitching Manifesto
The Win Without Pitching Manifesto, by Blair Enns
Creative Strategy and the Business of Design
Creative Strategy and the Business of Design, by Douglas Davis
Logo Modernism
Logo Modernism, by Jens Müller
Thinking with Type
Thinking with Type, by Ellen Lupton
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
How to Use Graphic Design to Sell Things..,by Michael Bierut