How Strategic Design Can Drive Sales In Your Business
How many times have you bought wine based on the label?
If it’s too many to count you’re in good company, friend.
A recent study reported that more than 80% of us buy wine based on the bottle label, and 65% of us choose wine based on how expensive the bottle looks.
This might make the seasoned wine connoisseur cringe, but when you're standing in the grocery store aisle surrounded by a sea of wine bottles it’s easy to understand why we tend to buy with our eyes.
Instead of contemplating each varietal, vineyard, and how much tannin each bottle has in it, it’s SO MUCH easier to snatch the bottle with the best-looking label design.
→ But here’s the kicker!
When a bottle of wine catches your attention, it’s NOT by accident.
More often than not, that label has been specifically designed to connect with you (yep, YOU) on an emotional level.
Psst… This is the power of great design and brand strategy at play.
On the shelf, you see a good-looking bottle of Pinot (or cab, chardonnay, rose, etc). But what you don’t see are the hours of strategy, color theory, copywriting, consumer analysis, storytelling, and creative thinking that have been poured into that label design (pun intended).
These carefully crafted labels have been designed to grab your attention and to make you feel something… In the design world, we also call this emotional resonance.
Put simply, design has the powerful ability to stir emotion — sometimes without you even realizing it. It’s that feeling that leads you to buy THIS bottle over all the others on the shelf.
It can be a bold black label with gold lettering that stirs a bit of confidence. A bright pattern with a catchy name that feels celebratory and playful. A vintage-style label that feels expensive. Or, a sophisticated and intriguing bottle that’s perfect for a date night…
The design that makes a subconscious connection with
you will be the one headed to the checkout line.
Better yet?
Studies show that a great label can actually elevate your taste of the wine. The more you like the label, the more you’ll rave about the wine!
So here’s a challenge for you...
Next time you’re walking through the rows of wine at your local shop, think about how you’re reacting to each label.
How are different bottles making you feel?
Why do some labels stand out to you (and others don’t)?
How are you deciding which wines feel worth buying? Is it the colors, the copy, the design?
Once you tap into the mindset of a consumer, you can apply that same thinking to YOUR branding. How can you speak to your dream client’s emotions and pull them in authentically through design?
And then you should pour yourself a glass of vino for a job well done.
Cheers to design that makes an impact.
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