The #1 thing your brand needs
If there’s one thing I’ve learned after more than a decade of helping brands tell their story, it’s this: a successful business can’t survive if it doesn’t have a strong brand strategy.
There are a million definitions of the word “brand.” And often, when people talk about a “brand,” they’re referring to a physical mark or logo that represents a business.
But we both know, a brand is much more than a physical mark.
In fact, I believe it’s more of an emotional mark.
Your brand is the heart and soul underneathe your business.
AND if you are not clear on who your brand is at the core, then everything — from your content, to your culture, to your offerings and conversions — can suffer.
But building a strong brand ALSO takes time, effort, and commitment. And that is where many people get stuck.
At Outlaw, we started baking brand strategy into our work several years ago. We noticed some common themes among clients who struggled to articulate who their brand was at a core level.
They were struggling to:
Define and connect with their audience.
Communicate their brand’s message.
Find their brand’s unique voice and vibe
Position their offerings in a way that helps them stand out in their industry
Create a polished visual brand that aligned with their internal brand identity.
Sound familiar?
We’ve crafted our own tried-and-true Outlaw brand strategy process that guides our clients to find the clarity they need to show up in a MUCH more powerful way. A process that helps our clients build more consistent, confident and well-rounded brands!
(We believe so strongly in this process, and having seen how this transformed our clients’ businesses we’ve created an 8-week program around it! If you’re ready to dive deeper and create a more aligned brand then jump on the waitlist for the Legendary Brand Academy!)
So friend…
How’s YOUR brand?
If you feel like your brand is misaligned start with these simple tips to get back on track:
Write out your brand’s purpose and intention.
Get to (really) know your audience.
Define the core message of your brand (i.e., how you specifically help and serve others).
Then ask yourself:
How can you position your brand in a way that sets you apart?
What is your primary goal within the next year? The next three years?
What specific areas of your brand do you need to focus on to make that goal a reality? (Think: content, design, product creation, marketing, etc.)
When you understand who your brand is at the core you can show up in a whole new way -- a much more strategic way! And you can start to communicate your brand consistently and effectively through every piece of content!
Cheers to building a stronger brand,
